As experienced digital marketers, VPE leverages digital media to attract new audiences for our clients, including through video production, social media influencer coordination, and social media management. We can launch digital campaigns that authentically connect with Latino consumers and the general market.
We help brands build awareness. VPE worked with the city of La Paz in Baja California, Mexico to increase leisure tourism through a bold, robust, and cutting-edge campaign showcasing La Paz as one of Mexico’s most desirable beach resort and adventure destinations
We leverage our deep knowledge of the Latino market to build authentic connections. VPE directed McDonald’s national Latino initiatives for more than 20 years. We launched and managed McDonald’s Spanish-language platform “Me Encanta” producing compelling, in-language content that resonates with Latino consumers.