Will also receive special recognition from Los Angeles City Council on October 13 for Hispanic Heritage Month

LOS ANGELES, CA (October 5, 2023)— For the past 14 years Visión y Compromiso, the largest state-based nonprofit organization of promotoras, has dedicated the month of October to celebrate the contributions of promotoras and elevate their voices and impact in the community. In 2009, ACR 75 designated “California Promotores Month.” It was passed by all members of the California State Legislature to recognize promotoras’ positive influence for the health and well-being of the state’s residents.

“We’re grateful to hold this month-long celebration to recognize our efforts to advance education, leadership and resources for our promotoras who are at the frontlines of promoting health and well being for the Latino community,” said Maria Lemus, Executive Director of Visión y Compromiso. “California Promotores Month in October is dedicated to recognizing these achievements across our 5,000 strong promotora network, celebrating together and continuing the advocacy work.”

Additionally, on October 13, Visión y Compromiso will receive a recognition from Los Angeles City Councilmember Imelda Padilla honoring its achievements and work for the Latino community statewide. A resolution will be presented to the organization honoring Hispanic Heritage Month during the City Hall meeting.

A predominantly women-led workforce, promotoras are trusted messengers and leaders in their often-marginalized communities, providing information, resources, and guidance. They share similar characteristics as the residents they serve, reducing barriers to health education and services that are common for native-born and immigrant communities.

Statewide celebrations to celebrate “California Promotores Month”:

● Thursday, October 12

○ “What Inspire Us to Be Promotores?” Facebook Live event at 5 p.m.

● Friday, October 13

○ California Promotores Month Parade at 9 a.m at 28789 Azalea Ave,. Madera CA 93638

● Saturday, October 14

○ Promotoras Family Picnic from 10 a.m. – 2:00 p.m. at 330 Hidden Pines Way, Santa Maria, CA 93458

○ Committee Picnic and Facebook Live from 10 a.m. – 1 p.m. Lake Merit: 568 Bellevue Ave., Oakland CA, 94610

● Sunday, October 15

○ Trip to Palm Springs Aero Tram at 10 a.m. 1 Tramway Rd., Palm Springs, CA

● Monday, October 16

○ “Towards A Healthy And Dignified Life” Celebration from 11 a.m. to 1 p.m. at Palm Terrace I Apartments 700 W. Hermosa St. Lindsay CA 93247

● Tuesday, October 17

○ Promotor Celebration Facebook Live event at 11:30 a.m.

● Wednesday, October 18

○ “Celebrating Our History” Event from 5:30 – 7:30 p.m. at 6601 Eucalyptus Dr., Bakersfield, CA, 93306

● Friday, October 20

○ San Diego Traditional Cena Baile Event from 6 p.m.- 12 a.m. at Fiesta Hall 1770 Palm Ave. San Diego, CA 92154

● Saturday, October 21

○ Coachella Dinner celebration at 6pm more details to be provided

● Sunday, October 22

○ California Promotores Month Family Picnic from 10 a.m. to 2 p.m. at 11925 Sierra Ave., Fontana, CA 92337

● Friday, October 27

○ Orange County California Promotores Month Celebration from 10 a.m. to 1 p.m. at Fiesta Hall: 150 W. Vermont Ave. Anaheim CA

○ Los Angeles Cena Baile “Noche Mexicana” from 6 – 11 p.m. at Stevens Steak & Seafood House at 5332 Stevens Pl, Commerce, CA 90040

● Monday, October 30

○ “Recognizing and Celebrating our History” at 6 p.m. Facebook Live Event

For more information on registration for these events, please visit visionycompromiso.org/events-new/. Some events require pre-registration.


About Vision Y Compromiso:

Created by, for, and with promotoras, Visión y Compromiso has consistently centered grassroots community leadership while becoming a sought-after partner to diverse organizations, agencies, and institutions seeking to adopt the Promotor Model to advance community well-being. For more than 20 years, VyC has been a leader in elevating the work of promotoras, firmly rooted in supporting linguistically and culturally competent and responsive servicio de corazón (service from the heart). This approach is at the core of our Promotor Model for Community Transformation and the success behind building a robust movement of promotora leaders. For more information visit https://visionycompromiso.org.

Media Contact:  Lorena Alamillo